Grind Optional

AI, tech, and business for operators running $200K to $3M companies who didn't sign up for the hustle.

It Isn't Kindness, It's Fear

Oct 10, 2026

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6 min read

It Isn't Kindness, It's Fear

Ted Lasso on Kindness and Accountability

Why We Turned Down $1.5 Million

Oct 7, 2026

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6 min read

Why We Turned Down $1.5 Million

We were close to selling for $1.5 million. We chased $5 million instead.